Last week was another productive week over at CreativeLive. I have been watching a lot of different classes and the ideas, tips and tricks are just flooding my brain. I decided to try and focus mainly on the marketing and the business classes for the week. I found that with the business and marketing classes they all have similar messages but talk about it from different perspectives and thus different methods on how to tackle it. This can be overwhelming but it is also a good way to find out what marketing strategy resonates with you the most and will therefore help make your marketing efforts easier to tackle and something that speaks to more of who you and what your business is all about. I have a lot of homework to do but I feel as though I have a good start to strengthening my marketing as well as my business's foundation.
To be specific, I really found a lot of nuggets of wisdom and good practical tips from Duct Tape Marketing with John Jantsch. This class was more of a general overview of how to approach your marketing and different ways in which to implement it as well as some websites to help you along the way.
My interpretation of Milieu has continued to develop and evolve. I have decided that I am going to make 30 wood houses that represent individual interests, communities and virtual communities. Each one will be different and some will have a modern minimalist twist (image above) while others will be bright and bold, just like any diverse community.
On top of that I have had the long desire to experiment with textiles. So, I have decided that I need to just jump in and experiment. The hardest part for me is figuring out the best way to produce these designs. There are so many methods and considerations it makes my head spin and ends up holding me back. However, I have decided on a method and that is screenprinting. This will allow me to print small batches myself but if I decided to produce more there are larger screen printers out there who can print large runs for me when I have a pattern that is in high demand. Or at least that is the thought for now. The designs of the prints are coming along and the ideas are brewing, we will just see which ones make it to the top of the list and then on to some fabric.